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Coaching Leaders Japan B.V. Enters Strategic Capital and Business Alliance with Briddge Legal & Finance

August 13, 2026

Partnership Strengthens Organizational and Leadership Development Capabilities Across the Netherlands and the European Market Coaching Leaders Japan LLC ("CLJ"; Headquarters: Shibuya-ku, Tokyo,Japan; CEO: Rina Sakuraba) announced that its Netherlands subsidiary, Coaching Leaders Japan B.V., entered into a strategic capital and business alliance with Briddge Legal & Finance ("Briddge"; Headquarters: Amsterdam, the Netherlands; Partners: Stefan de Groot and Jurren de Groot) in July 2026. Through the alliance, Briddge will establish a framework through which it can introduce the services of Coaching Leaders Japan B.V. to its corporate clients. The collaboration will further strengthen the provision of organizational and leadership development support across the Netherlands and the broader European market, centered on transforming “Being” through Ontological Coaching. ◾️Background of the Partnership CLJ has supported the sustainable growth of individuals and organizations by helping transform “Being” through Ontological Coaching. CLJ specializes in cross-cultural leadership development through Japanese-English bilingual coaches. In June 2025, CLJ established Coaching Leaders Japan B.V. in the Netherlands, its first overseas subsidiary, and began expanding its business in the European market. While demand for its services was clear, Coaching Leaders Japan B.V. had limited resources for business development. During this period, Coaching Leaders Japan B.V. connected with Briddge. The company has an established client network and business development expertise in the European market and provides one-stop back-office solutions, including accounting, human resources, and legal services. This led to the capital and business alliance. Going forward, the partnership will combine Briddge’s client network and business development capabilities across Europe with the expertise of Coaching Leaders Japan B.V. in cross-cultural organizational and leadership development. This will enable more companies across Europe to access support from Coaching Leaders Japan B.V. 【Equity Participation】As part of the capital and business alliance:Briddge has acquired a 40% equity stake in Coaching Leaders Japan B.V. ◾️Updated Office Information In connection with the alliance, the office information for Coaching Leaders Japan B.V. has been updated as follows. For future inquiries in the Netherlands, please use the contact information below. Company Name: Coaching Leaders Japan B.V.Address: Coen Buildling, Kabelweg 37,7th Floor
,1014 BA ,Amsterdam,NetherlandsCEO: Rina SakurabaContact: Tomomi Fujita (Head of Japan Desk) - tomomi@briddge.com    ◾️Executive Comments Rina Sakuraba / CEO, Coaching Leaders Japan・Coaching Leaders Japan B.V. We are very pleased to have established this collaboration with Briddge Legal & Finance. This alliance marks an important step as Coaching Leaders Japan commits more fully than ever to developing its business in the European market. By combining Briddge’s strong network and business development capabilities with our services, we intend to create value that makes the most of the respective strengths of both organizations. We look forward to sharing further developments in the future. Jurren de Groot / Partner, Briddge Legal & Finance We are pleased to enter into this partnership with Coaching Leaders Japan. As we continue supporting Japanese companies expanding into Europe, we increasingly recognize that successful international growth requires more than a strong legal, HR, payroll, and compliance foundation alone. It also requires effective leadership, organizational development, and the ability to navigate cultural differences. Coaching Leaders Japan brings deep expertise in these areas, combined with a strong understanding of both Japanese and international business environments, making them a natural partner for Briddge. We look forward to building on this collaboration and creating additional value for Japanese organizations as they establish and grow their presence across Europe. About Briddge Legal & Finance Briddge Legal & Finance provides one-stop back-office solutions, including accounting, human resources, and legal services. Headquarters: Coen Buildling, Kabelweg 37, 7th Floor, 1014 BA, Amsterdam, NetherlandsPartners: Stefan de Groot and Jurren de GrootWebsite: https://www.briddge.com/ About Coaching Leaders Japan LLC Coaching Leaders Japan supports the sustainable growth of individuals and organizations through the transformation of “Being” based on Ontological Coaching. Headquarters: 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo, JapanCEO: Rina SakurabaWebsite: https://coachingleaders.jp/

Japan-based Coaching Firm “Coaching Leaders Japan” Establishes Subsidiary in the Netherlands

May 1, 2025

The Hague, Netherlands – 1st May, 2025 – Coaching Leaders Japan (formerly known as 35 CoCreation), a Japan-based firm known for enhancing organizational culture and developing next-generation leaders within global companies, has announced the establishment of its first overseas subsidiary in The Hague, Netherlands. Reason for Establishing a Subsidiary in the Netherlands As Coaching Leaders Japan (CLJ) commemorates its fifth anniversary—including its early years operating under the name 35 CoCreation—the company has experienced a notable evolution in its client base. Initially focused on domestic organizations, CLJ has seen a steady rise in inquiries from international companies seeking to navigate the complexities of working with Japanese businesses, entering the Japanese market, and developing local leadership talent. This growing demand is partly attributed to the founder’s prior experience as Head of HR at GE Healthcare, a multinational corporation, which positioned CLJ to understand the unique cross-cultural challenges faced by global organizations. The trend has been particularly pronounced in sectors such as healthcare and wellness, where Japan’s aging population has attracted increasing global attention. Simultaneously, as more Japanese companies expand abroad, the demand for cross-cultural leadership development and organizational transformation has intensified on both sides. CLJ’s distinct advantage lies in its specialization in ontological coaching—an approach centered on “being” and fostering long-term relational trust. This philosophy aligns closely with Japanese organizational values and provides a meaningful alternative to the action-oriented, results-driven frameworks more common in Western leadership models. By bridging these contrasting approaches, CLJ occupies a unique position in the leadership development landscape. In response to these trends, and with a commitment to making its methodology accessible to a broader international audience, CLJ has established its first overseas subsidiary in The Hague. The new location will serve as a strategic hub for three key focus areas: 1. Bridging Cultural Gaps By integrating the foundational principles of ontological coaching with Japan’s “being”-centered cultural values, CLJ supports global organizations entering the Japanese market—as well as Japanese companies expanding internationally—in achieving deeper, more sustainable organizational transformation. 2. Enhancing Engagement with Global Headquarters Establishing a presence in The Hague positions CLJ closer to Europe’s key decision-making centers, enabling more responsive collaboration with international headquarters and a deeper understanding of their strategic priorities. 3. Integrating Global and Local Expertise Drawing on extensive hands-on experience in Japan and globally recognized coaching methodologies, CLJ delivers leadership development programs that are culturally attuned, scalable, and effective across diverse business contexts. Through these initiatives, Coaching Leaders Japan aims to serve as a trusted bridge between Japan and the global business community—promoting mutual understanding, enabling long-term growth, and catalyzing meaningful transformation. With a focus on harmonizing “Doing” and “Being,” the firm empowers leaders across cultures to co-create value in today’s increasingly complex and interconnected world.